I think big box stores are examples of genius marketing. I mean, think about it – they ask you to PAY for the “privilege” of shopping there. And millions of people do exactly that.
These stores very effectively sell the cachet of belonging to a special club and having access to something that non-members supposedly do not. Nobody seems to notice the irony and contradiction in “paying to save”.
Marketing doesn’t get much more effective or powerful than that.
Mind you, I was taken in by the hype as much as anyone when Costco first came on the scene.
These stores very effectively sell the cachet of belonging to a special club and having access to something that non-members supposedly do not. Nobody seems to notice the irony and contradiction in “paying to save”.
Marketing doesn’t get much more effective or powerful than that.
Mind you, I was taken in by the hype as much as anyone when Costco first came on the scene.
RSS Feed