We don’t think they matter, but added up over time and cumulatively with other not-so-savvy choices we make with our money, they can have a definite impact on our bottom line.
And even very smart people can be taken in by marketing ploys and enticed to spend more than they should.
A case in point occurred recently in my family. My husband – who is one of the most intelligent people I know -- was cooking a meal using a new recipe he’d found on-line.
Now, he happens to be a wonderful cook, and the recipe was in fact delicious (although more complicated than I personally like - I'm a much lazier cook than he is).
But he was doing the work, so I sat back and enjoyed the meal thoroughly.