The bigger cans of tomato product used to be 32 ounces, and are now down to 29 or 28 ounces.
Tuna fish used to be a full 8 ounces, and then went down to 7 ounces typically, but is now often 5-6 ounces.
A box of pasta used to always be 16 ounces, but now it’s often 13 to 14 ounces. And even 12 ounces.
There are similar examples all over the grocery store. It's obvious that food companies are hoping that less aware consumers won’t notice that they’re getting less for the price they're paying.
But a savvy consumer is far less likely to be taken in by these attempts by manufacturers to hide their price increases.
That would be the price in the orange square in the photos below.
Of course, it's easy to see which product is the cheapest when they're all the same weight, but with the constantly changing sizes, the unit price is the only way you can tell.
And if it's not included on the price label, you can also calculate it yourself by just dividing the total price by the units of measure contained in the package (pounds, ounces, pints, quarts, servings, etc.)
Most of the time, a little less here and there doesn't matter, but if you're using several cans of, say, tomato product, the cumulative effects are obviously greater.
It's just a bit annoying.
I just wish the food companies would stop playing consumers for fools, keep the sizes the same, and be open and honest about their price increases.
After all, just how small do they think they can go in reducing sizes before it becomes ridiculous?